Each piece of SAAMR is designed for longevity - evolving, crafted materials with modern updates. The products incorporate aspects of their perspective; exploring cultural roots and paying homage to the importance of embracing difference. They see the label as a way to find power in rethinking narratives of ‘otherness’. Speaks to a forward-thinking character; someone who knows their unique self and has a strong sense of style. Is not just the important final touch to an outfit – it is an extension of oneself.